E-BUSINESS LICENSES
In LMD (Bachelor's, Master's, Doctorate) programs, e-business degrees open doors to promising careers.
The digital economy sector is booming and companies are increasingly seeking qualified professionals to manage their online operations.
E-commerce & Digital Marketing License
The economic environment is evolving rapidly, disrupting traditional marketing models with new technologies and changing consumer habits. This degree program aims to train versatile professionals to manage modern digital services. E-commerce is transforming interactions between businesses and consumers through online platforms and secure payment technologies, enabling businesses to serve a global market. To succeed, it is crucial to master digital marketing strategies, e-commerce platform management, as well as logistical and legal aspects.
Bachelor's Degree in E-management & Digital Strategy
The advent of new ICT technologies, particularly 3G, 4G, and 5G telecommunications systems, has revolutionized the ways organizations, institutions, and businesses operate and their processes are transformed. The digitization of all these organizations presents considerable challenges, resistance to change, and hopes for the future. Changes in societal behavior involving new online or digital services create opportunities for new professions requiring specific skills. The digital revolution has altered the behavioral and consumption patterns of groups and individuals. Today, businesses need to maintain close relationships with their customers and receive continuous feedback to meet their needs.
General organization of the training
The courses in the first and second years (L1 and L2) are designed to provide students with a solid foundation in management and marketing and related digital tools, and to develop their autonomy through the acquisition of transversal skills (methodology, expression, general culture, etc.) as well as language and computer skills.
In their third year (L3), students specialize and consolidate a theoretical, methodological and technical foundation, and complete their training with a project, which will be carried out in a professional setting.
Sectors of activity and career opportunities
Job skills:
- Digital Marketing: Mastering SEO/SEM strategies and managing online advertising campaigns
- E-commerce platform management: Creating and managing online stores, optimizing the user experience (UX)
- Logistics and operations management with suppliers and service providers.
Use analytical tools to interpret data and improve sales and campaign performance. - Customer relationship management (CRM) skills: Using CRM software to manage customer interactions and develop personalized loyalty strategies.
- Create technical communication materials about the products or services
- E-commerce project manager, e-commerce logistics manager
- E-commerce data analyst
- Digital Marketing Manager, Traffic Manager
- Digital Project Manager
- Product Manager in charge of digital transformation
- Designing routes, Community manager, Digital marketing manager
- CRM Consultant, Digital Project Manager